Case Studies
Stonyfield Farm “Yo Babies on the MOOve”
(With LeadDog Marketing Group, Inc.)
Orlando, FL May 2008
Through local market management, BluePrint Event Group was able to provide our client, LeadDog Marketing Group with valuable insight pertaining to the target audience requested at this event. BluePrint Event Group preformed all site visits, local outreach, promotional staffing, event day management and post event analysis. Through a month long outreach campaign targeting parent organizations, local children’s stores and parent-targeted businesses, the Yo Babies on the MOOve event was a huge success.
Involvement:
- Research and create list of local outreach regarding the event.
- Create a spreadsheet with contact information and demographics.
- Reach out and contact parent organizations to encourage event attendance.
- Make site visits to confirmed venue and do a site report.
- Help promote event.
- Leverage local relationships at retail, restaurants, etc to discuss promotional opportunities and prizing.
- On site event management.
